but the idea was always so much bigger than that.

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After years in the beauty and bridal world, I realized that what I loved most was never just the hair, or the makeup or the finished look. It was everything surrounding it. The getting ready and anticipation. The conversations that happen in between, being surrounded bu so much love and thought. It is a luxury to be able to take your time and enjoy your experience instead of rushing through it. 

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And I wanted more of that.

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I wanted to create a world where women are SEEN no matter what their everyday looks like.  Where beauty can be for the biggest day or for no reason at all. I want self care to feel important and beautiful and feminine and theres no explanation needed.

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Thats where House of Femme began.

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Every experience within the House of Femme the same way I think of a beautiful home. It evolves. You add to it. You find what you love and immediately know it exactly where it belongs. You fill it with pieces of you and those you love. Sometimes you realize theres an entire room missing that you haven't even dreamed up yet. But most importantly, its safe.

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That is what the House is to me. Some of the rooms already exist. Others are still ideas living in my head. What you see now is only the first look inside. 

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Welcome to the House.

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XOXO,

Rachel